Carl Xiong

hey I'm Carl!

I currently run a content and education business called Kairo, and also help early-stage companies on growth and marketing

I used to work in finance and corporate strategy, and left that world because I wanted to be closer to the business rather than sitting behind decks and spreadsheets. In less than 3 years Kairo has grown to serve customers across NA, EU and APAC with an audience of over 80K on social

Along the journey I became deeply interested in learning how to turn attention into customers, and gradually found my way into everything else in growth and strategy

Originally from China, with time in Toronto, New York, and Shanghai. I read a lot about business and psychology, and spend a lot of other time consuming long-form YouTube and podcasts, lifting, snowboarding, and listening to progressive/deep house

Check out my writing and work, or say hi